New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

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Tuesday, February 10, 2015

Share Stories, Earn Money

Library vendor Gale (part of Cengage Learning) has a wonderful website called My Library Story. As it explains
For each story submitted to the My Library Story community (through February 28, 2015), Gale will donate $1 to an advertising fund used to promote libraries through mainstream media during National Library Week 2015. You can contribute! Share your own story and encourage others to share their experiences as well.

This is great... but it could use LOTS more contributions. As of today, the running total is just $189. With all of the librarians and users in the US, this should be thousands of dollars! 

Submissions can be just a few sentences. Librarians or customers (or Friends, or Board members!) can write theirs in just moments. Not only is this raising $$, but of course it's also amassing a collection of positive stories for later use.

Any of you who are running Valentine's or Library Lovers' Month promos should post this link and ask for contributions. We don't get many offers of free advertising $$, so let's take advantage of this. Spread the word to colleagues, associations, book clubs, etc.!
  • You'll enjoy reading the inspiring contributions!
  • People can submit photos or videos if they like.
  • LIS professors: Assign a submission for extra credit.
  • Don't miss the tear-inducing promo video.

This call for submissions -- or any of the stories themselves -- would make a perfect social media posts. Need content? Use these! 

Gale will be donating through the end of February, so do this soon. Thank you, Gale!

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