New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Wednesday, July 04, 2012

Got a Tag Line?

NonProfit Tagline Award 
Kathy and I are back from ALA and are still catching up but wanted to share news about the 2012 Tagline (The Taggies). No money, but lots of recognition for your library. 

Nancy Schwatz, Getting Attention!, Helping Non-Profits Succeed Through Effective Marketing, is really excited about this year's contest. is now on board and sponsoring a new spot for - Advocacy Campaign Taglines —in addition to the Organizational, Fundraising Campaign, Program/Product/Service Taglines categories, your library can now enter up to five tag lines! 
This Awards program is designed to inspire and guide you to deliver taglines that connect quickly and strongly with your target audiences— messages that build and strengthen key relationships for the long term.
Kathy and I are judging this year and hope to see lots of libraries applying- share this with your friends.  The  taglines entered last year were incredible and we expect this year’s entries to be even stronger. We can’t wait to see yours. 

The timetable for the 2012 awards program and report release:

July 25:  Deadline for award entries
Week of August 6:  Finalists notified
September 4 :  Tagline voting opens (through October 5)
October 22:  Award winners announced
Late fall :  2012 Nonprofit Tagline Report and updated Tagline Database released
How are award winners selected?

The criteria for winning taglines include clarity, brevity, relevance, authenticity, specificity and comprehensiveness of use, as well as creating a connection between the reader and the organization. 

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