New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

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Wednesday, February 15, 2012

Time to Show Off Your Amazing Promotional Materials!

"ALA's Best of Show"

Kathy and I have both been huge supporters of the PR Xchange. The past couple of years we've been there signing our books but even before that, I've always loved seeing the kind of promotional  materials other libraries are creating.

I just saw this call for entries- I strongly encourage you to submit your materials! You are taking the time to create great materials, national awards are a nice feather in your cap- great for your library director to share with boards and funders AND another opportunity for media coverage. I won a couple of years when I was at the NJ State Library- they hold a nice ceremony and give a nice certificate for you to bring home. They ask you send extra copies so they can distribute- my favorite part!

Your library has amazing promotional materials - newsletters, program
announcements, reading celebrations, advocacy materials, fundraising campaigns
and more – in either print or electronic formats.  Here’s your chance to
show them off!   It’s that time of year again— to submit entries for the
LLAMA/PRMS PR Xchange Best of Show competition!

How can you enter?  Download the Best of Show entry form and FAQ (includes
category options and submission guidelines) on the LLAMA web site. 
Entries must be postmarked no later than March 16, 2012.

Promotional materials produced in 2011 are eligible for this year’s contest.
All categories will be judged on content, originality, design format and
effectiveness by a team of experts in public relations and marketing. New
categories this year include libraries’ use of QR codes and social media

Winning entries will be on display during the PR Xchange program scheduled for
11 a.m. to 1:30 p.m. on Sunday, June 24, 2012 during the ALA Annual Conference
in Anaheim.  Awards will be presented to the winners on that day.  Free samples
of public relations materials from dozens of libraries will be available for
attendees to “Xchange” during the program.

Best of luck to all participants!

For more information, please email Holly Flynn at or Michelle
Allen at
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