New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Friday, February 03, 2012

 Kathy and I are talking about redesigning our blog in the next few months. I came across a new tool that looked very interesting and took it for a spin. 

Hubspot's free tool is called "Marketing Grader". It analyses three critical marketing areas of your websites. I popped in The' M' Word. Kathy and I did okay with a score of 74 out of 100.What I love about the grader is that it carries you through an easy process to improve your stats. So let's go through it...

Top of the Funnel 
Creating, optimizing, and promoting content are keys to filling the top of your sales and marketing funnel with more website traffic and leads. The good news is that companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don't. They are suggesting we need to get more people to re-tweet our posts. We also need to post our blog posts to Facebook. We haven't been happy with the way our posts link to Facebook and will definitely address that issue.

The Blog: 
We did great for having a blog, having our posts shared on Twitter, regular publishing our posts, and having an easily located RSS feed. But they suggested the titles of our posts should be unique and less than 75 characters. A little more digging and it turns out we may have forgotten one of the very some things we keep telling you - optimize that title! In our case a quick fix would be to include relevant search words. Ooops! 

Our pages are being indexed by search engines (992 and counting) but I've been horrible with adding alt tags to my photos. Since photos can't be seen by search engines, tagging them with alt tags will let the search engines find them. 

We have some great information to help us build our new blog.
See what how your site ranks.
They also have a graders for tweets and search.

Enhanced by Zemanta

No comments: