New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Tuesday, November 15, 2011

What Time of Day Should You Make Posts?

"What time of day should I make my social media posts so that the most people will see them?" 

That's a very common question. And while there is no single correct answer, there is some research on the topic. Here's one fascinating answer I just discovered: According to Norwegian-born designer Bård Edlund and his recent experiment, it's 9 a.m. Eastern Standard Time. 
Check out his "Is the Internet Awake?" infographic here. 

This is one man's finding, based on data. While it can't guarantee perfect results for the vast number of organizations that want to get their content noticed online, it is one way to look at the question. Nothing can replace studying your own customers and looking at your own data on posts & responses. But it's still pretty cool. 

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