How do People Find eBooks to Read?

Saw this on Stephen Abram's blog. Paul Biba, who conducted the poll commented, "I found it interesting that the top two answers accounted for 47% of responses, with the other 53% of answers fragmented across ten other answers. This implies, I think, that in order for authors to reach the maximum number of readers, it requires them to orchestrate multiple touch points." Same goes for libraries, yes?

http://stephenslighthouse.com/2011/10/04/how-ebook-buyers-discover-ebooks/