New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Thursday, October 06, 2011

Advanced marketing for behavioural campaigns.mp4

I love this simple video. It challenges the traditional thinking - change feelings and you'll change behavior. This articulates the need to provide motivation to get the behavior changes.

so if you were going to motivate someone to use the library, where would you begin? First you must know what their motivational factors are- what matters to them. In the case of teenage smokers, the key motivator seemed to be a desire for romance. So an effective anti-smoking campaign would connect not smoking with having a better chance at love.

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