New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Thursday, June 09, 2011

A story you won't forget

I'm always talking about telling our stories ... the library story, the story of our customers, of our programs, our communities ...

Here is another kind of a story. It's graphic, really graphic, so if you are offended by blood and slashing please do not watch. In 3 minutes, between the slashing and blood, this video tells one of the most compelling stories I've seen. If a video game trailer featuring zombies can get the attention of a woman who doesn't even play video games and isn't too fond of blood either, imagine what we could be doing with our stories. The secret? Find the human connection.

And here's another kind of story, NYPL tells the story about their "Find the Future" game ....

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