Here's a new post from Go-To-Market Strategies on a "Brand Audit." There are only 7 questions. How does your library rate?
Scroll to the bottom to see a bunch of other brand-related articles. There's also an offer for a Marketing Plan Audit Template, which you can download for $14.95.
Then there's another free article from Go-To-Market on "How to Audit Your Website Like a Visitor."
Do these evaluations and see how you rate. The results should show you just what areas need improvement.