New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Friday, February 04, 2011

Three more PSAs!

Greg Davis, Marketing and Communications Manager for Lexington Public Library shared links for these videos on ALA's PR TAlk listserv. He told me that they distributed via:

· local television stations as PSAs and :30 commercials (had to buy some spots with a couple of stations; the others ran the PSAs

· DVD copies to high school counseling offices and libraries (love this idea, don't you?)

· Lexington Public Library Cable Channel 20

· Library website,

· Links sent to preferred local listserves/email lists

· YouTube/Facebook/Twitter

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