Greg Davis, Marketing and Communications Manager for Lexington Public Library shared links for these videos on ALA's PR TAlk listserv. He told me that they distributed via:
· local television stations as PSAs and :30 commercials (had to buy some spots with a couple of stations; the others ran the PSAs
· DVD copies to high school counseling offices and libraries (love this idea, don't you?)
· Lexington Public Library Cable Channel 20
· Library website, www.lexpublib.org
· Links sent to preferred local listserves/email lists
· YouTube/Facebook/Twitter
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