Rebbecca Jones and Jane Dysart, Dysart & Jones Associates, make an incredible team and play an extraordinarily important role in advancing the library field. Whenever I have the chance to listen to either of them speak, it is always connected to at least one "AHA!" moment. This PPT will give you an idea of why I love these two women so much!
When they say that critical thinking is really about decision-making & problem-solving, designing solutions, open-mindedness and productive dialogue, doesn't that sound an awful lot like the same thinking needed for creating effective marketing strategies? It would be worth your time to take a few minutes to look at this presentation (full transcript can be read on Slideshare):