New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Saturday, January 08, 2011

Back to NPR, Cupcakes, and Libraries

As you may remember, there was a big buzz last summer about a blog post from NPR. The  post's title was, "Why The Next Big Pop Culture Wave After Cupcakes Might Be Libraries." Well, the author just looked back at all her 2010 posts, and guess which was the most popular of the year?? That one!

At the time, I blogged about the NPR post. I said it was great publicity, but we shouldn't be happy to let it end there. It's nice to get that "15 minutes of fame," but how would we harness that to gain longterm support and funding? I think that's an important question to ponder, still. Every once in a while libraries get hot news coverage, but do we just smile about it or do we use it as a tool to improve our situation? Read my post and ponder... and let me know if any of you have found ways to do just that. 

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