New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Tuesday, October 26, 2010

10 Things you need to do now!

Most everyone wants to know 10 things they can do to improve their lives. If they don't want 10 things, they certainly would like to know 5 things! Is your library taking advantage of that? Do you offer the top 5 things people can do to be healthy, get a job, write a paper, etc. and post them in your library and on the web? The yellow pages have a new site and they have the top DIY Halloween costumes. How practical. Of course they link to businesses they are adverting, but you can link to books and magazines. Encourage people to reserve the book online,create visual displays and tape the list in various sections around the library. Connect your products to people's needs in a way that makes sense to them and they will use them.

1 comment:

Word Gardener said...

This is marvelous! I think it is important to think of the results or solutions that clients are seeking. This mindset is key to helping people connect the dots using the resources of their library.