New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Monday, September 20, 2010

Crowd, light and desire

My daughter-in-law is learning parenting tips from it, Seth Godin is writing about it and millions are confirming it. Crowd Accelerated Innovation ... YouTube videos are transforming the world!

TED's Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness.

Any organization can tap into this .... libraries?

No comments: