New Marketing Trends

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Monday, August 16, 2010

Ebook on Social Media Marketing Is Free to Download

A resource center called Go-To-Market Strategies is offering a free ebook download of a title called "Social Media Marketing GPS." To get the download, you need to register your name & contact info (and they hope you'll sign up to get their other email alerts). 

The email described the ebook like this: 

Forty prominent marketers from Canada, England, India and the United States were interviewed on Twitter. The focus was on how to leverage social media, not in terms of the technology, but as a vehicle to build and nurture stronger business relationships. Each tweet included the hash tag #smgps.
What developed was the first business book of interviews written on Twitter by the people who were working in the space. Twitter became both a content platform and a distribution channel.

I haven't downloaded or read this, but I have gotten other titles from this company, It isn't geared toward libraries, but I think it's valuable to use business info that comes from outside our field. So if you're into social media, you might find this useful.

The form to complete to qualify for the free download is here. Note the questions that asks before it gives you the "free" book--this is how the book's sponsor builds its own database of people who are interested in this topic. (In tiny type at the bottom of the page is a link to the Privacy Policy.) So be sure to cull your free lesson in mailing-list marketing from this organization as it takes your info for its own purposes. Make it a two-way street.


Gary Price said...

Howdy, If anyone is interested in taking a look at the book, you can download it FOR FREE (full text) without having to complete the form and share an email address.

Go to:

This URL was discovered on the homepage of the author.

~Kathy Dempsey said...

Thanks, Gary, for letting us know you found this resource in a different spot that doesn't require you to give your contact info. Sometimes attempts at email-gathering can be circumvented!