New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Tuesday, June 01, 2010

Free Webinar on Marketing this Thursday

Hello Readers, it's Kathy here! I want to let you know that I'll be giving a free webinar on marketing this Thursday, June 3, thanks to the good folks at Serials Solutions.

The vendor has been running a 4-part series of 30-minute webinars, and mine will be the final one (and the only one on marketing). Here are the details:

Marketing Your Library through Discovery: Next-generation catalogs or “discovery layers” are among the most promising technologies, enabling customers to explore the library independently - whether they are in the building or sitting at their computers. Kathy Dempsey, editor of the Marketing Library Services newsletter, author of The Accidental Library Marketer, and former editor-in-chief of Computers in Libraries magazine, will help us explore the issue in having a customer-facing perspective and then guide us to the elements of marketing that are tied up in discovery. Session is on June 3 at 11:00 am PDT/2:00 pm EDT.

We hope you can attend one of these sessions. If you can't attend, we will be recording and archiving these sessions for you to review later. Simply register for an event to be contacted when the recording for that event becomes available.

To register, just follow this link. It's quick & easy.

After you register, you'll get an email with the official invitation to the webinar, which will give you the link you'll need to log in. It will take place with LiveMeeting software, but you don't have to download anything ahead of time. Just start logging in for the webinar 15 or 20 minutes before it starts, and the login process will take care of everything for you. No muss, no fuss!

Again, even if you can't listen in on Thursday, sign up before it starts so you'll get info about when the recorded version becomes available; then you can listen at your leisure. (the live show starts at 2pm Eastern US time.) I'll be talking about the Cycle of True Marketing, why Amazon's Kindle is so successful, how "discovery layer" products help with marketing, and how you can stay relevant to the public.

I hope you'll join Serials Solutions and I this Thursday morning!

1 comment:

~Kathy Dempsey said...

If you missed the live webinar, you can still watch the recording! Here's the link:

There's no video, only PowerPoint slides, so it's not terribly bandwidth-intensive. Try it out, and please let me know what you think!