New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

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Tuesday, May 04, 2010

Pepsi Refresh Applicants Need Your Help!

I just got this email from Carolynn Muci over at the Mount Prospect Public Library in Illinois.

"I am appealing to you for your help. The Mount Prospect Public Library has a great project we are trying to get off the ground, but we don't have the funds. So we got creative. We submitted and were accepted into the Pepsi Refresh project. Now we need votes! Only the top 10 vote getters in each money category will get funded.

Our project can be found at You can vote once a day, every day during the month of May. Can you help us spread the word? I know Library staff can be a powerful force when mobilized -- and if we could get the staff at the New Jersey Libraries on board, I know it would really make a difference."

Even if you're not from NJ, I hope you'll take a look at the project and vote for them. They are ranked 85th and need the help! The William Blount High School Library, Indiana Free Library and Kishwaukee Elementary School Library also need votes! Erin Schmalzried is also looking for a grant to fund Appalachia school libraries.

This is a great grant opportunity and gives you all a chance to try your habd at Word of Mouth marketing. NJ has looked at the Pepsi Refresh Grant too ( I think ours might be included next month).

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