If you're into marketing and you go to the American Library Association's Annual Conference, then you probably know about the Swap & Shop event. It's a place where you can see what sorts of promotional materials are coming out of other libraries across the U.S. Any library can send in samples of its promo materials to be seen & picked up & taken home by other visitors. It's all about sharing ideas and successes.
There's also a promo-material contest that's part of the Swap & Shop. And if you want to enter this year's "Best of Show" contest, you need to send your entry by April 15.
Here are the details, from the Swap Committee:
We know your library has amazing promotional materials: Newsletters, program announcements, reading celebrations, websites, YouTube videos and more. Here’s your chance to show them off! It’s that time of year again—we are looking for entries for the LLAMA/PRMS Swap and Shop Best of Show competition!
How can you enter? Download the Best of Show entry form and FAQ (includes category options and submission guidelines) on the LLAMA web site at http://www.ala.org/ala/mgrps/divs/llama/awards/lamaprmsswap.cfm. Entries must be postmarked no later than April 15, 2010.
Promotional materials produced between January and December of 2009 are eligible for this year’s contest. All categories will be judged on content, originality, design format and effectiveness by a team of experts in public relations and marketing.
For more information, contact Jennifer Duvernay at Jennifer.Duvernay@asu.edu, 480.727.7636
This year's Swap & Shop will be Sunday, June 27, 2010 from 11 a.m. to 1:30 p.m., during the ALA Annual Conference in Washington, D.C. The theme is "PR Xchange." The "Best of Show" winners, as well as the John Cotton Dana Library Public Relations Award winners, will be on display at the Swap.
You can read about last year's Swap & Shop here and here.