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Thursday, March 18, 2010

"@ Your Library" Brand Used in South Africa

The use of the "@ your library" brand continues to spread worldwide. This week, the Library and Information Association of South Africa (LIASA) is using the brand to promote South Africa Library Week (March 15-20). The theme, Score @ your library, was inspired by the upcoming FIFA 2010 Soccer World Cup. What a great tie-in!

According to ALA:
Three posters have been created to help promote South Africa Library Week. Posters geared toward adults will feature the slogans "Read the game, score @ your library," and "Eat, breath, read soccer @ your library." A poster aimed at children will also feature the Read the game slogan.

In addition to the posters, LIASA has created bookmarks, reusable bags, and balloons featuring the slogan "Score @ your library." Free promotional materials are made available through the Provincial Library Service to libraries affiliated with the Western Cape Provincial Library Service. Materials are available in three of South Africa's 11 national languages.

The Campaign for the World's Libraries was developed by the American Library Association (ALA) and the International Federation of Library Associations and Institutions (IFLA) and is designed to showcase the unique and vital roles played by public, school, academic and special libraries worldwide. Since 2001, 36 countries have joined the campaign, and the @ your library brand has been translated into each country's language. The @ your library brand is currently available in 31 languages. The logos are available for download in each of the partner country's flag colors.

And don't forget, you can download the official versions of the "@ your library" logo in all languages at this ALA site.

1 comment:

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