Monday, March 08, 2010
Another Idea for Partnering and Fundraising
Partnering with nearby companies, clubs, or associations is something that Nancy and I both talk about in our presentations. It's a great way to make friends, groom advocates, raise funds, and educate your community about the library's services and value. There are many organizations you can approach, and I was just reminded of one I'd like to share.
As I headed to a local pub for some grub recently, I saw this sign. This restaurant, part of an area chain, is actually looking for partners for a "Dine & Donate Night." This is a joint venture where you agree that a small amount of the proceeds (10% or 20%) from one night of dining goes to your library. Both the library and the restaurant publicize these in advance to get as many participants as possible.
Why would a restaurant agree to give you part of their profits for the night? Because, by your organization encouraging all of its members, friends, families, and supporters to eat out at a certain place on a certain night, the restaurant ends up having more customers than usual. The owners, of course, hope to impress the new (or infrequent) visitors and therefore to turn them into repeat customers. So the restaurant has a chance to get more diners, and you get some money by simply asking people to eat out rather than appealing for money directly. (People often like these deals because they feel like they're getting something for their money -- a meal -- rather than just handing it all to you.)
Most of us have seen such events advertised in our communities, but how many of us have ever explored doing something like this for our library? Does anyone have a story to share about joining with a pub or eatery??
Posted by ~Kathy Dempsey at 11:55 AM