Every year I write about the winners of the John Cotton Dana Award but this year I am especially excited because my campaign for Tell Us Your Story won! -NancyHere's the complete list from Library Journal:
An academic library
Hackney Library at Barton College, Wilson, NC, was cited for the "Band Book Tour," a music festival that more than tripled the attendance at the library's annual open house. Publicity included a fictional band tour featuring stops at literary locations in controversial (“band”) books, while partnerships with local businesses generated $500 in door prizes and additional publicity. Students still wear freebie tour t-shirts and "all-access" lanyards and wallets, leading to more publicity for the library.
A state library
New Jersey State Library, Trenton, was cited for "Tell Us Your Story," a library advocacy campaign that involved staff from 240 libraries in the state to cultivate customer stories for local and statewide media campaigns. The campaign included a marketing toolkit and library communication network linking more than 500 users.
Four public libraries
King County Library System, Issaquah, WA, was cited for "Look to Your Library…Especially Now," a campaign aimed at providing job and career information. Use of database resources increased, with a quadrupling in use of Resume Builder.
Pasco County Library System Hudson, FL, won for "Rockus Maximus: Battle of the Bands," a library- and community-sponsored Battle of the Bands competition that involved social media like YouTube and MySpace, with a Battle of the Bands live concert. Teen attendance at library programs increased nearly 50% afterward.
San Francisco Public Library won for "Return the Books," an overdue fine amnesty program involving quotes from well-known personalities such as Captain "Sully" Sullenberger. The result: a 23.6% return on overdue materials.Westbank Community Library District, Austin, TX, won for "One Library: Two Locations; Building a Branch and Expanding a Community," a 22-part campaign effort to raised more than $1 million for the library’s first branch. A special visit by then-First Lady Laura Bush, for whom Laura’s Library was named