New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Tuesday, January 26, 2010

We won the John Cotton Dana Award!

Every year I write about the winners of the John Cotton Dana Award but this year I am especially excited because my campaign for Tell Us Your Story won! -Nancy

Here's the complete list from Library Journal:

An academic library
Hackney Library
at Barton College, Wilson, NC, was cited for the "Band Book Tour," a music festival that more than tripled the attendance at the library's annual open house. Publicity included a fictional band tour featuring stops at literary locations in controversial (“band”) books, while partnerships with local businesses generated $500 in door prizes and additional publicity. Students still wear freebie tour t-shirts and "all-access" lanyards and wallets, leading to more publicity for the library.

A state library
New Jersey State Library, Trenton, was cited for "Tell Us Your Story," a library advocacy campaign that involved staff from 240 libraries in the state to cultivate customer stories for local and statewide media campaigns. The campaign included a marketing toolkit and library communication network linking more than 500 users.

Four public libraries
King County Library System, Issaquah, WA, was cited for "Look to Your Library…Especially Now," a campaign aimed at providing job and career information. Use of database resources increased, with a quadrupling in use of Resume Builder.

Pasco County Library System Hudson, FL, won for "Rockus Maximus: Battle of the Bands," a library- and community-sponsored Battle of the Bands competition that involved social media like YouTube and MySpace, with a Battle of the Bands live concert. Teen attendance at library programs increased nearly 50% afterward.

San Francisco Public Library won for "Return the Books," an overdue fine amnesty program involving quotes from well-known personalities such as Captain "Sully" Sullenberger. The result: a 23.6% return on overdue materials.

Westbank Community Library District, Austin, TX, won for "One Library: Two Locations; Building a Branch and Expanding a Community," a 22-part campaign effort to raised more than $1 million for the library’s first branch. A special visit by then-First Lady Laura Bush, for whom Laura’s Library was named

Full article here.


~Kathy Dempsey said...

I'm incredibly proud of you, Nancy!! And I'm happy to have played a small part by consulting on the Tell Us Your Story campaign. It's an excellent, well-planned project, most worthy of a JCD. Congrats!!

Nancy Dowd said...

Kathy, thank you for being part of the team! Kudos to everyone on the team: Heather Andolsen, Gary Cooper, Lisa Coats, Susan Conlon, Christina Connor, Kathy Dempsey, Amy Kearns, Linda Reppart, Sue Rice, Liz Sieck and Erik Boekesteijn. We would not have been able to do it without each and everyone of you!!!

erik said...


Congrats are well deserved. I love to be a part of the next thing and hanging out with you and Bruce at the Stone Pony and Madame Marie.

Nancy Dowd said...

Erik, Me too. Only this time Bruce is going to have to sing if he wants to hang with us. lol.

Aspen Walker said...

Congratulations! I was so excited to see your project listed!
All the best,

Nancy Dowd said...

Thanks Aspen! I am sure you'll land your second JCD next year for your "It" campaign!!