New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Saturday, January 23, 2010

Selling Your Library Without Selling Out!

My co-authors of Bite-Sized Marketing are giving this course. It sounds really good, Here's a description:
Budgets are tight everywhere, and now is the best time to make sure your community knows how truly valuable your library is! Get ready to launch a marketing program based on time-tested social marketing techniques that will shape and refine your marketing. Social marketing is about marketing things that matter, social causes, literacy, education! Developing a marketing campaign based on our social marketing techniques will allow you to create an exciting and effective marketing campaign.

As an added incentive, you will also have a unique opportunity to meet with an award-winning graphic designer.
Full details here.

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