Monday, November 09, 2009
Interesting solution to market your library's ROI from Cornell
Take a look at how Cornell Medical Library solved question of how to promote their library's ROI. Great video created by Loretta Merlo for their display and Facebook page. Proving your library provides a strong return on investment is key for libraries looking to gain support from stake holders whether they are elected officials, staff or the public.
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This video is very well done and spreads a very important message. I'm curious about how it was pushed to its intended audience. Once the video was completed, how did they ensure that stake holders actually viewed it, saw the excellent video and received the message?
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