Friday, November 20, 2009
Help for Academic Librarians in the latest issue of Marketing Library Services
If you're an academic librarian who's wondering how to get more students to use your references services, help is here. In the new issue (Nov/Dec) issue of Marketing Library Services newsletter, the free online article is called "Working With Campus Marketing Classes to Improve Reference Service Visibility."
It's a case study from Illinois Wesleyan University that explains how two librarians worked with a marketing professor. Together, they employeed kids in marketing classes to do surveys to get the student body's opinions of reference services and to ask how often they used them (or what they used instead). You'll want to read the interesting insights that the surveys revealed!
Posted by ~Kathy Dempsey at 10:08 AM