If you haven't seen this this video promotion yet, watch it! It's way too cool on so many levels. Not only is the Collingswood (NJ) Public Library making a 5k race part of its Book Festival this fall, but it's turned that into a fundraiser with a twist. From its website:
Last year’s Collingswood Book Festival kicked off with the Friends of the Library-sponsored “Meet the Director,” a discussion with new library director, Brett Bonfield. To kick off this year’s Book Festival, the Friends are sponsoring a 5K race around Knight Park at 8:30 a.m. on Saturday, September 26.
Registration is $25 and the proceeds from the race will be used to set up a new teen area in the Library. However, if runners finish ahead of Brett—if they “Beat the Director”—they’ll be given $10 back.
Here are some of the things I like about this, from a promotional aspect:
* the continuity: last year was "meet the [new] director" and this year is "beat the director." hmmm, what could that mean for next year??
* the registration fee for the race goes right to creating a teen space in the library.
* there's a big challenge: do well enough and you can get some hard-earned cash back.
* it shows the whole organization, esp the director, in a non-traditional light.
* it demonstrates a great sense of humor.
* it uses popular technology (well-made video on YouTube) to promote the race, the book festival, the library, and its dedication to teens.
* it is funny as heck!!
Readers, what do you think? And how could you use an idea like this to promote your own libraries?