New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Wednesday, July 01, 2009

The big red box comes to Princeton!


































From Janie Herman's FB post:
"We are a pilot site at PPL for having Red Box services to supplement the library collection. This gives our library customers 24 hour access to the newest DVDs, means that we do not have to buy as many copies of new releases (thus saving money), and we can a cut of the money from having the Red Box on site that we can use for collection development. Win, win, win -- at least we hope so. Pilot projects are exciting."

3 comments:

Kathleen Pierce said...

I'd love Red Boxes at my library! How did you get them there -- just a request on the website, or was there a different process? Thanks.

Melissa said...

I think it's a wonderful idea and relieves us of the task of maintaining the machines. If I were an ILS vendor, I would be shooting myself in the foot reading this post. ILS FAIL!

Anonymous said...

Do you count the number of items selected from the red box as circulation statistics? What percent of the revenue is the "cut?"