New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

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Wednesday, April 08, 2009

Go Singapore!

From ALA ... "The IFLA Section on Management and Marketing, in collaboration with Emerald, has announced the winners of the 7th IFLA International Marketing Award for 2009. First place was awarded to the National Library Board of Singapore, for its winning campaign “Go Library,” a multiplatform project that aims to entice customers to the library.

From the site: "In view of the current economic downturn and the shrinking job market, the library is launching a new initiative called Economic Survivor which is a year-long series of monthly programmes to address the needs of displaced PMETs, retrenched rank and file workers, new graduates and mid-career job seekers.

The programmes aim to teach individuals and households in financial literacy and planning. Small business owners and aspiring entrepreneurs will also get to benefit from this series as we strive to educate individuals and businesses about staying relevant and resilient in a downturn market." Great idea, congrats!

1 comment:

Enlightened said...

Can u add my blog in ur blogroll? i will do the same.......Jerremy Morrison