New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Sunday, December 28, 2008

Mobile Marketing for Libraries

Everything I've been reading tells me mobile marketing is the next big thing. Even the Pew report I mentioned a few days ago notes that the mobile device will be the primary connection tool to the internet for most people in the world in 2020.  Here in NJ the largest groups using mobile phones that we anticipate being able to reach with mobile marketing are Hispanic, African American and teen audiences. We're going to bring mobile marketing to New Jersey for our libraries as part of our Solvjg Life's Problems campaign and are working out a way to offer opportunities for NJ libraries to implement their own campaign for very low cost. More to come.

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