Sounds like... well what does a "social technology tool" sound like?
"Forrester's Social Technographics® classifies consumers into six overlapping levels of participation. Based on our survey data we can see how participation varies among different groups of consumers, globally."
Okay, so you probably still don;t know what it is. :-) This is a cool tool where you enter the age, country and gender of the target audience you are looking to attract and the "tool" will create a little graph that show you how many people fit into each category so you can develop a coherent approach to your social marketing plan. Go here and try it out.