New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Tuesday, August 26, 2008

Great Media Coverage!

This is the sort of publicity that all libararians crave. Check out this front-page headline:

This is one of those free "what's happening around town" papers. I picked it up while shopping around the nearby town of Haddonfield, NJ. It was available in many stores and restaurants.

The article says what sorts of things the library offers, when it's open, etc. But the headline is what will stick in people's minds, even if they didn't carry a copy of the paper away. And it's a monthly, so it sat around for a good long time. Way to go, Haddonfield!

How many of you out there have achieved this kind of coverage?

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