New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Monday, August 18, 2008

The Feminine Market

Interesting article in NY Times this morning that demonstrates the power of targeting an audience libraries traditional own. Two thoughts- are you taking advantage of your own ad space on your websites to reach your target audiences and are you leveraging your ability to reach such desired audiences with partners? 

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