New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

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Monday, August 11, 2008

The Conversation Prism

The Conversation Prism, originally uploaded by b_d_solis.

From Brian Solis' blog:
"The conversation map is a living, breathing representation of Social Media and will evolve as services and conversation channels emerge, fuse, and dissipate.If a conversation takes place online and you’re not there to hear or see it, did it actually happen?

Indeed. Conversations are taking place with or without you and this map will help you visualize the potential extent and pervasiveness of the online conversations that can impact and influence your business and brand.

As a communications or service professional, you'll find yourself at the center of the prism - whether you're observing, listening or participating. This visual map is the ideal complement to The Essential Guide to Social Media and the Social Media Manifesto, which will help you better understand how to listen and in turn, participate transparently, sincerely, and effectively.

As conversations are increasingly distributed, everything begins with listening and observing. Doing so, will help you identify exactly where relevant discussions are taking place, as well as their scale and frequency. This dialog can be charted into a targeted social map that's unique to your brand. In the example below, I created a Social Map using MindJet to represent the communities where I either need to or currently contribute based on my initial research. "

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