I just had a stroke of genius! Or maybe it was an actual stroke... either way, something just flashed in my brain and I need to toss it out there for the world to comment on.
I'm still thinking about Nancy's recent post about a report that found evidence that a national marketing campaign could lead to better library funding. (You can skip my comment on it that, which can be summed up simply as, "Duh!!")
Who will start this campaign? What should it be? Why should we wait for some big org to do it? Why indeed, when the perfect TV commercial just flashed in my head.
Y'all remember Wendy's old commercial "where's the beef?" that became so infamous? (for those too young to remember: see it here.) I'm picturing a take-off on that:
Some elderly ladies hobble up to a library circ desk, and look at the woman behind it. Pan to circ clerk, someone very modern (maybe even w/ cool hair like Ruth!). Startled, one elder looks around and cries out, "Where's the bun?" The shouting brings other librarians to the desk -- a man, maybe a YA lib, even a white-haired lib, with her hair down of course. The little old lady looks from one to the other and keeps asking, "Where's the bun?!?"
Now screen changes to a text-only message: "It ain't your grandma's library anymore. Come see what's going on today @ your library." with a URL to... some way-cool but informative site.
Funny, huh? memorable. quick. could be 15 seconds. I know, commercials in prime-time are expensive, but for many years I've thought that's what we really need to reach the masses. Nice PSAs on the free channels just don't cut it. Lil happy-ending stories in small-town newspapers just don't cut it. What is nearly everyone exposed to? TV commercials. (Someone would surely toss it on YouTube too to drive the sensation.) It would start a word-of-mouth marketing campaign. Maybe it would start a revolution.
People around my age, give 5-10 years in either direction, would remember the original commercial. They're adults who use technology, who do some informed voting, and who have some money to give.
Maybe my brain really is damaged, and this is all crazy. I can't judge for myself. I need to hear from others out there. C'mon, folks, talk to me!