New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Sunday, July 06, 2008

Introducing the digital version of the paperback

Get ready... new technology that will change how we live continues to evolve... from the New York Times:

"Consumers like large displays on the mobile devices they use for reading an e-mail message or an e-book, but they also like to tuck those devices into their pockets. But the bigger the screen on a cellphone or an e-reader, the sooner it outgrows pocket size.

Now a hallmark feature of these screens — their rigidity — is changing. New technologies are developing that make displays flexible, foldable or even as rollable as papyrus, so that large screens can be unfurled from small containers.

One new mobile device, the Readius, designed mainly for reading books, magazines, newspapers and mail, is the size of a standard cellphone. Flip it open, though, and a screen tucked within the housing opens to a 5-inch diagonal display. The screen looks just like a liquid crystal display, but can bend so flexibly that it can wrap around a finger.

Because the Readius is pocket-sized, but has a generous, supple screen, people with five minutes to spare in a taxi, bus or subway can use the dead time to open it, read a page or two of a book and then return the device to a shirt pocket, said Karl McGoldrick, the chief executive of Polymer Vision, the company in Eindhoven, the Netherlands, that created the device." FULL STORY

1 comment:

Rikhei said...

Personally, I'm still a little wary of ebooks, but frankly, that has more to do with the digital rights management technology on the books themselves. This little device looks pretty spiffy!