New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Thursday, August 09, 2007

Branding war between J&J and Red Cross

Talk about brand identity... J&J is suing the Red Cross over the, what else? The Red Cross. Great article in the NY Times... read

It seems the agreement had worked for a 100 plus years because Red Cross was using the symbol for the cause and J&J for profit. But once the Red Cross started licensing the symbol to commercial products that competed with J&J, a real branding war erupted... which makes me think that if libraries have any symbols they are using that aren't copyrighted, they might want to start the paperwork....

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