Talk about brand identity... J&J is suing the Red Cross over the, what else? The Red Cross. Great article in the NY Times... read
It seems the agreement had worked for a 100 plus years because Red Cross was using the symbol for the cause and J&J for profit. But once the Red Cross started licensing the symbol to commercial products that competed with J&J, a real branding war erupted... which makes me think that if libraries have any symbols they are using that aren't copyrighted, they might want to start the paperwork....
Thursday, August 09, 2007
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