New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Wednesday, July 18, 2007

Will Harry Potter live or die?

From The Publicity Hound, great idea for libraries to get onboard with the Potter publicity...

Here's a great publicity idea for book clubs, libraries, book
stores, author groups or any organization that relates in any way
to books or reading.

Offer predictions on how you think "Harry Potter and the Deathly
Hallows" will end. It's the last book in the record-breaking by
author J.K. Rowling.

The article asks whether Rowling could kill off Harry Potter
"without devastating her audience, many of whom are young

Hmmmmm. Sounds to me like child psychiatrists and even day care
centers could piggyback onto this story with their own

Start pitching to your local newspapers and even TV stations.
Don't forget the bloggers who might be interested in this story.
And how about writing a press release offering your predictions?
Post it online for all the world to find.

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