1. Want to know what is going to be a hit? Don't look for great presentations that appeal to your inner self... look for the thing that will change a worldview and our senses. Look for that thing that appeals to people other than the gatekeepers and then the word spreads.
2. Most fast-growing organizations are looking for people who can get stuff done. There is a fundamental shift in rules from manual-based work (where you follow instructions and an increase in productivity means doing the steps faster) to project-based work (where the instructions are unknown, and visualizing outcomes and then getting things done is what counts.)
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These two concepts are essential to understanding how to prepare for the future needs of our customers.
That first concept to me is about knowing the difference between i-Pods and MP3 players; the Netflix model for "no fines borrowing" and the Blockbuster's model and asking yourself why libraries aren't revamping how they do things accordingly. Are we using the same customer service model as the little corner store that went out of business? We may not be inventing the next big hit BUT are we willing to respond to it and embrace it? Are we creating to satisfy our emotional needs or are we anticipating those of our customers?
The second concept opens huge portals to marketing opportunities if we offer the classes that will help our customers know how to get the job done and market them as solving the confusion they are facing. How's this for a catch line-
Is your company's training program summed up in three words, "Just do it"? Your local library offers free training on... and we'll take you step by step until you get it.
Okay, that's really rough, but the idea is to look at what people need, create the product that will fill that need then promote it. All of the workshops that libraries are hosting to teach people about web 2.0 are essential to anyone in the business world who needs to get the job done. What else are you offering?
More thoughts later..