New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Sunday, December 31, 2006

NJ Public Library Construction Bond Program

This is the video I created as part of our advocacy campaign to get a second round of funding approved for NJ libraries. We played a longer variation of this for the Construction Board but really anything over three minutes for a presentation is just too long- this is the edited version. But having a video was definitely a Wow factor. We are creating companion print pieces that the State Librarian will be able to bring with her on legislative visits as well. I’m happy with the way it is all coming together. For the web I added the final credit with our name and website, which I advise anyone putting their videos on the web to do.

No comments: