New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Friday, December 22, 2006

I Spy an easy and effectve camapaign

Monroe County Libraries in NY came up with two neat ideas for outreach. Using Waldo and I Spy themes they conducted scavenger hunts and gave away free book at the end. They report that both ideas worked extremely well. For the I Spy campaign, the books were purchased by local businesses (the business was listed in the nameplate) and highlighted different local places (connecting tot the community) and then people came back to library to get their free book. They had people coming in all summer asking to play! Does it get more perfect then that? Read the full story here.

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