I just came across a great resource for writing press releases. Candi at Lib Talk pointed her readers to Joan Stewart's (The Publicity Hound) blog and website for a free email course on writing press releases. All you have to do is sign up and for the next 89 days she'll email you:
" One lesson on how to write or distribute a pressThe whole website is great, I loved the section on, Nonprofit Publicity Tips Online and Offline. Take a few minutes to head over! For those of you in New Jersey who are just starting off writing press releases I am scheduling three more classes through the RLC's. If you are interested email me and I'll try to hook you up with a class in your region.
release that anyone who is interested in your topic, including the media, will read. This is the real meat of the tutorial and the part most people struggle with--even professional PR people.. "