Monday, June 12, 2006
Product placement in YA Books?
The NY Times ran a story today (free subscription required) about what looks to be a new trend for YA novels- product placement. The book is called, "Cathy's Book: If Found Call (650) 266-8233" and if my hunch is right on this, it may very well send YA novels down a very shady path. Basically the story line worked to incorporate a Cover Girl lipstick and from there the marketing spiraled into partnerships and websites and if it works we can all be assured that YA novels will be nothing more than pulp ads for products to appeal to our young girls. Would love to hear some thoughts from our YA librarians on this one.
Posted by Nancy Dowd at 7:49 AM