The 'M' Word - Marketing Libraries

I'm giving a new webinar this Thursday, April 2, at 2pm Eastern. LibraryWorks is hosting this event: "How (and Why) To Do a ...

UPDATED: On March 26, I gave a special, free webinar and I'm sharing the handout with everyone here.  "Why and How to Promot...

I see an opportunity for libraries around the world to spread real, true medical information, quickly and easily.  As the coronavirus spre...

It's that time again -- time to enter the PR Xchange Awards C ompetition. The deadline is April 1.  First, get the deets at this...

Library Journal recently published an article that's chock-full of good info about merchandising. Find it here.   "Book bundles...

Recently, I had the honor of being interviewed on the  Library Leadership Podcast , which is run by Adriane Herrick Juarez, the Executive ...

It's an old question, and it's a shame people are still asking it. But they are. Here's a good reply to share when someone asks ...

May 3, 2019, marked 25 years since I was hired as editor of Marketing Library Services . That’s a big anniversary! I was going to pen a r...

A scene from the official trailer: https://youtu.be/StNfkQrdoGM I was so excited to read this news today: Emilio Estevez's movie ...

Last-minute reminder:  Enter by 18 January to win the annual IFLA PressReader International Library  Marketing Award! This is the r...

I'm delighted to tell you about a new award in the library marketing space!  The Library Marketing Technology Innovation Awards, o...

If you're not sure what "merchandising" is all about, please join me for a webinar I'm presenting on Thursday, October 4...

Important thoughts from the  National Public Radio  show Marketplace: Eric Klinenberg calls libraries and parks "social infrastructu...

A handful of reports released this year offer useful data for marketing and PR planning in the U.S. Knowing your audience is vital, and whil...