New Marketing Trends

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Monday, March 01, 2010

First-Ever National Bookmobile Day Will Be April 14, 2010

If your library has a bookmobile and you want to promote it, here's a great chance. This year, as part of National Library Week, the first National Bookmobile Day is being sponsored by the American Library Association (ALA), the Association for Bookmobile and Outreach Services (ABOS), and the Association for Rural and Small Libraries (ARSL).

There's a webpage for it that has sample publicity materials, including a press release, letter-to-the-editor, and proclamations for library staff and supporters to use in their communities. There are also downloadable National Bookmobile Day logos, bookmark templates, a customizable flyer, and links to National Bookmobile Day on social networking sites.

In addition, the toolkit also has links to the National Bookmobile Day community in ALA Connect, where librarians can collaborate and share ideas on promoting the event. Participating libraries can share ideas and stories on how they celebrate the contribution of bookmobiles and direct-delivery outreach.

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