New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Friday, January 23, 2009

Libraries Featured on NPR

Hi Everyone, I'm back! Did'ja miss me? (humor me here...)

I haven't been posting much lately because I've been busy writing a book. Now it's done, thank goodness! And yes, it's about marketing. But more on that as it gets closer to release...

For now I want to point out that libraries are being featured on National Public Radio (widely known as NPR) here in the US today. The piece is part of the Day to Day show. According to NPR's web site:

Librarians Become Job Counseleors
The downward economy is putting more stress on libraries. Popular movies and books now have wait-lists, the unemployed are in line for computers to work on resumes, and some librarians are even acting as unofficial job counselors. Madeleine Brand talks with Linda Yoder, director of the Nappanee Public Library in Indiana.


You can listen online after the original airing is posted; that's supposed to be around 3pm (EST) today. Please log in and comment to show your support for libraries that are helping those in need!

Friday, January 09, 2009

A new marketing blog

LJ has added a new blogger, Alison Circle, who will be writing about marketing libraries. She heads up marketing at Columbus Metro Library.

Stop by at her blog, The Bubble Room, and say hello.

Wednesday, January 07, 2009

How to Get a Reporter to Come to You

Just found this great group, Help A Reporter. It started on Facebook but got too big so has evolved into a website. The guy who started it all is Peter Shankman and this is how he explains it...

"Each day, you'll receive up to three emails, each with anywhere from 15-30 queries per email. They'll all be labeled with [shankman.com] in the subject line, for easy filtering. If you see a query you can answer, go for it! HelpAReporter.com really is that simple.

I built this list because a lot of my friends are reporters, and they call me all the time for sources. Rather than go through my contact lists each time, I figured I could push the requests out to people who actually have something to say.

These requests only come from reporters directly to me. I never take queries from that other service, I never SPAM, and I'm not going to do anything with your email other than send you these reporter requests when they arrive in my in-box."

Pretty neat. and yes, it's free :-)

Sunday, January 04, 2009

Welcome to the Vertical Web

Heard about this from Jaap Vandegeer's twitter feed...

From the makers:
"Layers is a new web platform that will launch in private beta in December.

Users will be allowed in on a first come first serve basis. If you want to be among the first, sign up above using the code: create1108. We will contact you when you can start using it.


Imagine if you could pull a transparent layer over any webpage and then you could create upon it. You could annotate, draw graffiti, embed video, photos or do whatever you want. Then, by providing a link, others could see your layer (with the original content beneath it) and you could see layers created by other people. You could follow your friends and see all the layers they create. You could go to any webpage and see any of the layers that have been created over that site.

That's Layers. Welcome to the Vertical Web!!"
Sign up to be one of the first to try it out.

Friday, January 02, 2009

The 'M' Word is Mobile!

Okay, how cool is this? If you have a data plan, you can just enter your phone number in the "Get Our Mobile Link" box and you will be able to read our blog on your mobile phone or iPhone! This is a free service provided by MoFuse. . Sign up for our blog and let me know how you like it!

Go to mofuse and take your blog mobile too!

It is REALLY easy to do! Paste your blog’s RSS feed URL into the box where it says Mobilize your blog now. Click on the Mobilize button. If you have any trouble finding your RSS feed, try looking for the RSS icon on your blog or go to Feedburner to create a feed.

Happy New Year!

50 Useful iPhone Tips for Libraires

Great post by Christina Laun on Colege@home . She lists 50 different ways libraries can use the iPhone and mobile devices to help your members and staff. Makers you want to take down all those signs telling people not to use their cell phones and replace them with "Please use cell phones"!

Here are the first 10:

1. Give staff phones to keep in contact with each other and patrons. It can be easy to ask another staff member a question about materials or to quickly respond and reply to patron questions when library staff members have iPhones. Being constantly connected on a small wireless device means quicker turnarounds and better service overall.

2. Creating a texting service for patron questions. Giving patrons the option of texting in their questions to the library can make it easy for those who prefer to avoid telephone conversations the ability to get quick and easy answers to simple questions, and if librarians within your library are using iPhones they can respond to questions in between checking in or shelving materials and other tasks.

3. Create a webclip for your library. Make it easy for patrons to add an icon of your library to their favorites by creating a webclip. This guide will explain just how you go about doing it.

4. Make it easy to use an iPhone within the library. Many libraries make it a point to ban mobile phone usage– and with good reason– but with new technology many patrons may want to take advantage of wi-fi or to use their iPhones for research while they’re in the library. Make it possible for them to do so, so long as they do it quietly.

5. Check how your site looks on an iPhone. Many sites don’t quite translate well to mobile devices like the iPhone. Check how your library’s webpage looks by using an online tool like iPhoney or by checking it yourself on an iPhone.

6. Make RSS feeds. There are numerous ways for iPhone users to subscribe to RSS feeds on their phones so you can get library news and updates to them right away by creating a library RSS feed.

7. Optimize your site for mobile devices. If you’ve checked out how your site looks on an iPhone and the result is not so great, consider creating a special page for mobile users to access your site. Many libraries are already doing so to maximize the usability of their webpages by patrons.

8. Get set up on Facebook. Facebook is one application that is designed to work well on the iPhone and additionally is incredibly popular with high school and college students. Creating a library account on the site will allow users to ask questions and get information about the library every time they log on.
9. Update patrons about the library. With so many ways to contact your patrons using an iPhone there’s no reason not to give text, email or Twitter updates a try whether you’re telling them the book they requested is in or that there is going to be a special event at the library.

10. Give instant feedback. If you have a library staff that is carrying around iPhones as they do their work, it enables them to immediately respond to patron queries, whether they’re on the phone, through email or by text. Even in person encounters can be speeded up with mobile access to the library’s catalog and database.

Read the full list at college @ home.

Thursday, January 01, 2009

A Happy New Year for Philly's Libraries (?)

I'd like to wish all of our M Word readers a very happy new year by sharing a happy story that was in today's Philadelphia Inquirer. It's titled "A true melting pot helped spare libraries" and talked about how many different sorts of people banded together in a grass-roots effort that has stopped Mayor Nutter from closing 11 branches throughout the city (at least for now).

It's great how people around the city mobilized to "fight city hall," literally. Nice example of what advocacy can do.

Happy New Year, all you Library Lovers!