New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Tuesday, December 09, 2008

Using Stories to Market Your Library

Just got back from Maryland where Paula Isett (Maryland State Library) and I had the chance to share some marketing stories with the state librarians and folks from the LDB Bureaus. What a great group! Using stories in our marketing mix has become a passion for me. We are conducting a statewide campaign, Solving Life's Problems (, where we are teaching how to tell stories, create story banks and develop digital stories.  If your library or association is interested in starting a campaign like this email me!

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