tag:blogger.com,1999:blog-16726900.post4841139483199625892..comments2024-01-18T12:05:00.152-05:00Comments on The 'M' Word - Marketing Libraries: When good enough goes badNancy Dowdhttp://www.blogger.com/profile/05334494927083951535noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-16726900.post-24398734987196618842008-06-11T08:53:00.000-04:002008-06-11T08:53:00.000-04:00Yeah, what chacha doesn't say clearly is that just...Yeah, what chacha doesn't say clearly is that just about anybody can work there "researching" questions. The answers they provide might be no better than the asker could find on his or her own.<BR/>problem is, as Alexandria hints at, that this is all people want -- the fast & fun info. it serves their needs (they think). so even if libraries offer more, it's not a better option b/c they don't want more. this is what keeps me awake at night!!<BR/><BR/>Yesterday I followed an ALA link to a Washington Times article that was thoroughly horrifying. about students searching for "good enough" info and hating it when teachers made them do research. ARGH. read it if you dare... http://www.washingtonpost.com/wp-dyn/content/article/2008/04/25/AR2008042500922.html<BR/>(registration is not necessary, but a good sedative might be.)~Kathy Dempseyhttps://www.blogger.com/profile/16148885286539771057noreply@blogger.comtag:blogger.com,1999:blog-16726900.post-69391343782687358202008-06-09T08:12:00.000-04:002008-06-09T08:12:00.000-04:00Too many people simply don't think of their public...Too many people simply don't think of their public library these days. This is exactly why marketing and advertising is necessary - for-profit ventures are out in front waving their arms and calling attention to themselves, doing the very same things we've prided ourselves on doing for years.<BR/><BR/>Great point about the emphasis on information going from factual to fast to fun (!) I think it can be difficult for us librarians to accept that the general public may not put as much emphasis on information being complete and completely accurate as we do. I'd like my marketing efforts to attract patrons by promising (and delivering) the fast and fun that the public wants, while giving them the complete and accurate that libraries stand for.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-16726900.post-15519619960911308532008-06-08T09:26:00.000-04:002008-06-08T09:26:00.000-04:00When I first heard of chacha I wondered, once agai...When I first heard of chacha I wondered, once again, (as with goodreads and shelfari and librarything and libraryelf) why libraries were letting corporations take over. And I think it's because most libraries are local and don't have the resources; and even if they do, library boards etc want to know what they are doing for their community not the entire country & world.<BR/><BR/>I think to "compete" with the corporations, we need to re-imagine how libraries work together to deliver services to people that aren't tied to a local community.Liz Bhttps://www.blogger.com/profile/16671844475303001610noreply@blogger.com