tag:blogger.com,1999:blog-16726900.post4652935987596810056..comments2024-01-18T12:05:00.152-05:00Comments on The 'M' Word - Marketing Libraries: Andy Sernovitz @ AMA: Be awesomeNancy Dowdhttp://www.blogger.com/profile/05334494927083951535noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-16726900.post-78460827658307898092010-03-01T10:31:18.296-05:002010-03-01T10:31:18.296-05:00I thought so too.I thought so too.Nancy Dowdhttps://www.blogger.com/profile/05334494927083951535noreply@blogger.comtag:blogger.com,1999:blog-16726900.post-79701592306052284512010-03-01T10:25:50.654-05:002010-03-01T10:25:50.654-05:00I thought Andy's presentation was one of the s...I thought Andy's presentation was one of the strongest of the day. So many applications for the library world.Meganhttps://www.blogger.com/profile/00332776558927523473noreply@blogger.comtag:blogger.com,1999:blog-16726900.post-74593722417716267702010-02-27T11:59:21.764-05:002010-02-27T11:59:21.764-05:00That's great. I love that idea of asking for f...That's great. I love that idea of asking for feedback rather than making an announcement. I'll have to use that one too! -NancyNancy Dowdhttps://www.blogger.com/profile/05334494927083951535noreply@blogger.comtag:blogger.com,1999:blog-16726900.post-87343098982605704362010-02-27T11:44:07.890-05:002010-02-27T11:44:07.890-05:00That's interesting. I really like the "ch...That's interesting. I really like the "chocolate problem." I found that many campaigns best tap into the WOM spirit by immediately asking for feedback. I recently launched a digital collection and then sent out a email, not announcing it, but asking for feedback. Before long I was walking down the halls and I'd hear people mention this "online reprints thing" that they like to other people.Joe Morganhttp://josephsandermogan.comnoreply@blogger.com