Got a Tag Line?

NonProfit Tagline Award 

Kathy and I are back from ALA and are still catching up but wanted to share news about the 2012 Tagline (The Taggies). No money, but lots of recognition for your library. 

Nancy Schwatz, Getting Attention!, Helping Non-Profits Succeed Through Effective Marketing, is really excited about this year's contest. 

Change.org is now on board and sponsoring a new spot for - Advocacy Campaign Taglines —in addition to the Organizational, Fundraising Campaign, Program/Product/Service Taglines categories, your library can now enter up to five tag lines! 

This Awards program is designed to inspire and guide you to deliver taglines that connect quickly and strongly with your target audiences— messages that build and strengthen key relationships for the long term.

Kathy and I are judging this year and hope to see lots of libraries applying- share this with your friends.  The  taglines entered last year were incredible and we expect this year’s entries to be even stronger. We can’t wait to see yours. 

Take 3 minutes to submit your taglines today. 

The timetable for the 2012 awards program and report release:

July 25:  Deadline for award entries
Week of August 6:  Finalists notified
September 4 :  Tagline voting opens (through October 5)
October 22:  Award winners announced
Late fall :  2012 Nonprofit Tagline Report and updated Tagline Database released

How are award winners selected?

The criteria for winning taglines include clarity, brevity, relevance, authenticity, specificity and comprehensiveness of use, as well as creating a connection between the reader and the organization. 

The complete criteria for winning taglines are outlined here.

Some Resources for K-12 Librarians

I've recently run across two resources that school librarians will want to study.

First, have you seen the great data that's come out of Colorado? There's the infographic shown above, as well as lots of links to presentations, best practices, data, and more at the State Library's site.

Second, there's been a large study going on at Rutgers University in New Jersey, under the auspices of CiSSL. The Center for International Scholarship in School Libraries already has data on its website from Phases 1 & 2 of ongoing studies about school library value. (CiSSL is "the leading international center dedicated to school libraries worldwide, provides an arena for the international community of school library scholars and practitioners to generate produce and share a substantial body of rigorous research on the dynamics and impacts of school libraries on student learning.') CiSSL has just wrapped up a summer conference, so look for more info from the researchers soon.

I'm sure there are other great K-12 resources out there; these are just two that have gotten my attention lately. What are your favorites? Share them here!