Thinking strategically & critically: seeing possibilities

Rebbecca Jones and Jane Dysart, Dysart & Jones Associates, make an incredible team and play an extraordinarily important role in advancing the library field. Whenever I have the chance to listen to either of them speak, it is always connected to at least one "AHA!" moment. This PPT will give you an idea of why I love these two women so much!

When they say that critical thinking is really about decision-making & problem-solving, designing solutions, open-mindedness and productive dialogue, doesn't that sound an awful lot like the same thinking needed for creating effective marketing strategies? It would be worth your time to take a few minutes to look at this presentation (full transcript can be read on Slideshare):

Thinking strategically & critically: seeing possibilities

View more presentations from Rebecca Jones.

Another PSA -- LOST Fans Will Love It!

Nancy has been posting some great PSAs lately, and it is easy and fun to get caught up in looking at the creativity of our colleagues. Here's one I discovered via Facebook friend Robin Blum.

If you were a fan of the TV series LOST, you'll recognize our pal Hurley, lending some star power to this one. Nice, Dude!! 

Three more PSAs!

Greg Davis, Marketing and Communications Manager for Lexington Public Library shared links for these videos on ALA's PR TAlk listserv. He told me that they distributed via:

· local television stations as PSAs and :30 commercials (had to buy some spots with a couple of stations; the others ran the PSAs

· DVD copies to high school counseling offices and libraries (love this idea, don't you?)

· Lexington Public Library Cable Channel 20

· Library website, www.lexpublib.org

· Links sent to preferred local listserves/email lists

· YouTube/Facebook/Twitter

Getting lost in library videos

Yesterday's post led me to some wonderful sites. But once I landed on the NYPL Live page, I couldn't leave. What an incredible collection of performances they have contributed to the web. I highly recommend that you take a few minutes everyday and watch at least one!

Here's a few to get you started.

Library PSAs

Continuing on Kathy's post about the call for PSAs for TEDTalk, here's a smattering of some fun PSAs. Feel free to leave links for you favorites.



















Here are a couple that I created that I still enjoy:

I Want to be a Librarian...

Video Break
Just in case you needed a song to get stuck in your head, this one should do very nicely. Enjoy!



library marketing