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Thursday, August 16, 2007

Norms for behavior are a chang'in


When my oldest sister went to her prom she wore a white organza dress with enough crinoline petticoats to make Annette Funnicello jealous. My second oldest sister wore an empire style dress with her hair piled so high that Marie Antoinette may have thought she had stolen her wig. A few years later my other sister donned a simple peasant style dress with her long hair falling past her shoulders, no makeup and daisies for her corsage. By the time I went to the prom, I was wearing a little yellow number that all of my sisters protested as "way too sexy" for a high school prom dress. Times change and with it so do styles and social norms. A great article in the Little Addictions talks about the new etiquette for technology. Full article here. Excerpt:

But all of these mobile, technological gadgets that are so prevalent now -- somehow [people] just get sucked into their own little world of their cell phones, iPods, wireless computers. They're not existing in a society and realizing that their actions affect anyone else."

A poll last year by Pew Research, The Associated Press and AOL (which, like CNN, is owned by Time Warner) found that 81 percent of the people they surveyed were irritated at least occasionally by loud and annoying cell phones in public places. About one in 10 admitted they were the object of criticism or stares because of their own cell phone use. The poll also revealed about a quarter of respondents felt the need to answer their phone even if it interrupts a meal or a meeting.

And it's not just cell phones. A 2006 ABC News poll found that nearly three-quarters of those surveyed had observed someone using a phone or e-mailing and text messaging in midconversation. Another survey of 150 senior business executives revealed that about 86 percent check and reply to e-mails on PDAs such as BlackBerries during meetings, but 31 percent said that it was "never OK" to do so, according to Robert Half Management Resources, a specialized staffing business."I don't know if it's intentional or not, but I think [personal technology] is a way that makes it easier for people to be rude," Ervin says. "If you go to a Broadway show and paid $150 a ticket, you don't want someone talking on their cell phone right behind you."

This rudeness has deteriorated public spaces, according to Lew Friedland, a communications professor at the University of Wisconsin-Madison. He calls the lack of manners a kind of unconscious rudeness, as many people are not aware of what they're doing or the others around them.


Friedland describes the growing use of personal technology in public spaces as a chain reaction. At first, a few people violate the social norms, but as more and more people violate them, the actions become the new norm.

"That's what we're really starting to see now," he says. "It's not that people are just being rude in public and ignoring others, but that the norms themselves are starting to tip."


Libraries are often a great barometer for social norms and we have been struggling with these behaviors for what seems to be ages. While many libraries have looked to create spaces that allow for noises and are actually filled with sounds beyond silence, the perception that libraries are quiet places is still prevalent. Even that new car commercial uses the phrase "library quiet". When I read articles like these I begin to wonder if we shouldn't be utilizing that perception to our advantage to attract adults. "Library Quiet.... a place to get away from it all, even for a half hour while the kids play" Visual- mom reading while the kids are in storytime. Better yet, make it a business person - who couldn't relate to that? Your library... the vacation you don't have time to take. In other words, the idea is to go with the flow and ride the perceptions. I would love to hear about your ideas where you took advantage of exisiting perceptions.

Friday, August 10, 2007

Color my brand...


The The Expert Business Source Blog has listed out a quick overview of colors and their meaning for those of you thinking of using a new color for your brand...
"What emotions are you stirring with your brand? Are they the right emotions to reach your target audience? You don’t want to waste time and money by overlooking the message you are conveying with color.

Here’s a list of frequently used colors and how people generally associate them:

WHITE – White is associated with innocence, purity, peace and contentment. It’s considered clean and sterile. It’s cool and refreshing. White can have a calming, stabilizing influence.
BLACK – Black is the ultimate power color.It suggests strength, potency, authority, boldness, seriousness, stability and elegance. It’s distinguished and classic, great for creating drama. Black has more weight than other colors. Too much can be ominous.
Gray or Silver – Gray can be associated with conservative qualities and considered traditional. Business-wise, it symbolizes high tech and suggests authority, practicality, earnestness and creativity.
GOLD – Gold suggests wealth. It’s considered to be very classy.
BLUE – Blue is the favorite color of many businesses. It suggests sanctuary and fiscal responsibility. It inspires confidence. It is the most popular and second most powerful color. Darker shades are authoritative. Dark and bright blues represent trust, security, faithfulness and dignity. Paler shades can imply freshness and cleanliness, although they can imply weakness.
RED – Red stimulates many kinds of appetites. Red commands attention, alerts us and creates a sense of urgency. It’s considered the sexiest of all colors. Red symbolizes heat, fire, blood, love, warmth, power, excitement, energy, strength, passion, vitality, risk, danger and aggressiveness. Financially, it’s associated with debt.
YELLOW – Yellow is the sunshine hue and is a spiritual color. Yellow represents a warning, but it can also bring happiness and warmth. The most preferred yellows are the creamy and warm ones. Bright yellow can be irritable to the eye in large quantities. Yellow speeds metabolism. It’s often used to highlight or draw attention.
GREEN – People associate green with the color of money, as well as nature. Olive greens are associated with health and freshness — a good choice for environmental concerns. Green suggests fertility, freedom, healing and tranquility. Green represents jealousy. Businesses use it to communicate status and wealth. Green is a calming, refreshing color that is very easy on the eyes.
BROWN – Brown is associated with nature and the earth. Dark browns represent wood or leather. Brown and shades of cream are associated with warmth and coziness. Brown suggests richness, politeness, helpfulness and effectiveness. It is solid, credible, mature and reliable. Light brown implies genuineness.
ORANGE – Orange is associated with vibrancy and the tropics, as well as warmth and contentment. It can instill a sense of fun and excitement. It implies health. It suggests pleasure, cheer, endurance, generosity and ambition. It can make an expensive product seem more affordable. It appeals to a wide range of people, both male and female.
PINK – Pink is considered to be a very feminine color. It represents gentleness, romance, well being and innocence.
PURPLE – Purple represents royalty and luxury. In darker shades, it’s considered a wealthy color. It suggests spirituality and sophistication. In paler shades, such as lavender, it’s feminine and romantic.
When determining the color choice for your brand, be sure to ask yourself if the color adds or detracts from your message and use these tips to help rocket you to success."

Thursday, August 09, 2007

Politeness campaign?


From Michael Stephens who heard it from Stephen Abrams who got it from Buckham Memorial Library ...
"We promise not to shush you if you promise to be considerate of your fellow library users."

Branding war between J&J and Red Cross

Talk about brand identity... J&J is suing the Red Cross over the, what else? The Red Cross. Great article in the NY Times... read

It seems the agreement had worked for a 100 plus years because Red Cross was using the symbol for the cause and J&J for profit. But once the Red Cross started licensing the symbol to commercial products that competed with J&J, a real branding war erupted... which makes me think that if libraries have any symbols they are using that aren't copyrighted, they might want to start the paperwork....

Moving past "our own"

Great post today from Alan Weinkrantz who writes about his Blogger pal and sometimes client, Jeff Pulver. Read it but instead of just sending this out to your fellow bloggers, why not consider utilizing this with your Myspace friends or setting up cards in-house by the computers and inviting the gamers to tag players from around the world. This is an excellent way to integrate all the diversity efforts in our libraries- why not combine the virtual with the reality and make a huge wall diagram- having people fill in names of people they know from around the world and let others connects lines from those names in those countries.... okay so its early and my thinking cap might be a loose but you get the idea...take what we are seeing that is going to be hitting the internet and get a jump on it in your libraries.... the kickoff for this is the 31st...
Here's the full post.


Back in December 2006 he started a game of ”Blog-Tag” which thousands of bloggers took part of and in fact some are still playing.
He is now promoting the idea of BlogDay 3 which takes place on August 31st.
To take part, all you have to do is suggest five blogs, preferably Blogs that are different from your own culture, point of view and attitude.
The goal of this version of blog-tag is for the readers of these blog posts to find themselves leaping around and discovering new voices and Blogs to explore. This in turn will help celebrate the discovery process of finding new people, their voices and their blogs.
When creating your BlogDay blog entry, please try to follow these instructions:
1. List five Blogs that you find interesting and if you can tell, include the city/country where they are from.
2. Identify five Bloggers to tag to join in this game with you. I recommend emailing the bloggers you tag to give them a heads up of you tagging them.
3. Use the tag: BlogDay2007 in your blog post.
Here are my 5 blogs for you to review and check out:
1. ISRAEL: Shai Agassi's "The Long Tailpipe" (love the name)
2. UK: Pete Townshend (as in The Who) Blog - aptly named: Pete Townshend (Who Is He?)
3. JAPAN: Information Architect. Specifically, I have linked to their Web 2.0 Web Trend Map.
4. UK: The Guardian Unlimited Blog. OK, this is not a person per se. It's a blog from the UK, published by The Guardian (the newspaper) on the music and culture scene.
5. Texas: While Jeff Pulver's post on this event recommended that we illustrated blogs from other parts of the world with other cultures, Texas is, in its own right a country and culture of its own. With that being said, I am listing the Texas Monthly Blogs as my final choice. You'll find Paul Burka's blog, Delay of Game (about sports - what else?), Stand Up Desk, a stream of current news from the Editors of the magazine, and State of Mine, by Evan Smith, Editor of the magazine.
So there you have it. Thanks Jeff for bringing this idea forward. Great stuff, and a great way to discover new sites, new writers and different points of view

Wednesday, August 01, 2007

Library Books 2.0 available for Mac users

New version of Library Books - freeware
Tracks the library books you have borrowed. Library Books connects to your library catalogue and downloads the list of books you have checked out. Then books are then displayed the menu bar.

Features:
- View the books you have currently borrowed in the menu bar.
- Add due date alerts to iCal.

What’s New in this Version
- Lots of bug fixes.
- Added support for lots of new libraries.
- Fixed support for quite a few libraries.

Details and download

Forget about the third place become a first lab!

Jill Stover over at Thinking Outside the Book has a great post about letting go of the third place and moving toward becoming the first lab...

"To begin with, I'd like to share with you the over-arching message I took away from the event: Forget about being the third place. Be the first lab!

After listening to speakers like Eli Neiburger, Jim Gee, Greg Trefry, and many others, I learned that games, perhaps better than any other pursuit, build community and spark intellectual curiosity."
She has some interesting things to say...
Read full post here/